Funda - 1

1.The phrase The X (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.

2.The term is derived from the 1978 cult suicide in Jonestown, Guyana. Jim Jones, the leader of the Peoples Temple, persuaded his followers to move to____ Jonestown. Late in the year he ordered his followers to commit suicide by drinking grape-flavored Flavor Aid laced with potassium cyanide. (Those unable, such as infants, and those unwilling to comply received involuntary injections). An earlier usage than 1987 can be attested at least as early as 1982 in the film "The Slumber Party Massacre" by Amy Holden Jones. In the scene where Valerie 'Val' Bates prepares Kool-Aid, she offers a glass to her sister and says "As the famous Jim Jones once said: 'should have been X".